HGTV’s Joanna Gaines, Bay Minette’s Standard Furniture strike licensing deal | AL.com

Standard Furniture has reached a long-term licensing agreement with Joanna Gaines to market her new product line, “Magnolia Home by Joanna Gaines,” as a fully independent division of the Bay Minette-based company.

Gaines, the co-host of HGTV show “Fixer Upper,” owns and operates Waco, Texas-based Magnolia Homes and Magnolia Market with her husband Chip. Per the arrangement, the new product line will share limited operations such as warehousing and distribution with Standard Furniture Corp., Furniture Today reports.

via HGTV’s Joanna Gaines, Bay Minette’s Standard Furniture strike licensing deal | AL.com.